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Major television and cable networks also have similar meetings. The editorial board can give a government official an opportunity to explain his or her ideas in depth, which can lead the media to a deeper understanding of the government’s policies and often results in news stories, editorials, blogs and other editorial comment. within a usually defined period of time. Interviews give officials a chance to talk, usually one on one, with a reporter and get their ideas across in a more in-depth manner than at a press conference.

Among the topics were elevating the teaching profession, supporting highly effective teaching, reforming teacher evaluation, and fair pay. The locations were picked to showcase variety—urban and rural schools, early childhood centers and universities. But the press strategy was traditional, mixed with use of social media. A media advisory announced the different cities and stops. Daily there were national as well as targeted city-by-city advisories saying what would happen. The Department of Education’s RSS feed distributed advisories to the national and local press.

Instead, they focused their attention on getting measures through the legislature and not on building citizen support. The press set the agenda. To the public, they appeared to be lurching from issue to issue and crisis to crisis. S pecific M easurable A ttainable R ealistic T ime frame Ultimately your goals must be SMART. That is, Specific, Measurable, Attainable, Realistic and have a specific Time frame in which to be achieved. was left on his own to talk to the press. ” the spokesperson asked.

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