Download Backfire: Carly Fiorina's High-Stakes Battle for the Soul of by Peter Burrows PDF

By Peter Burrows

An insider's examine the inner turmoil at one of many world's most excellent high-tech companies
this can be the interior tale of Hewlett-Packard Company's fight to regain its former glory, and of the high-stakes conflict among CEO Carly Fiorina and kinfolk scion Walter Hewlett over how most sensible to accomplish that target. for many years, HP was once sought after not just for its cutting edge items and hovering inventory fee, yet for its egalitarian company tradition and father-knows-best integrity. Backfire explains how the corporate fell on demanding occasions, recounts the historical choice that made Fiorina the world's top-ranking woman govt, and brings to lifestyles the backlash that resulted while she attempted to impose her charismatic salesmanship at the getting older icon. most sensible BusinessWeek journalist Peter Burrows provides the dramatic blow-by-blow of Hewlett's attempt to kill Fiorina's such a lot debatable stream of all, her $19 billion buy of rival Compaq machine. Fiorina gained through a whisker, after the costliest proxy struggle in background and a dramatic lawsuit that accused the corporate of illegally solving the vote. This gripping, ongoing tale contains interesting personalities and dramatic boardroom and court drama.
Peter Burrows (Alameda, CA) has been a expertise reporter for BusinessWeek for 9 years and has coated the HP saga from the beginning. the dept editor for BusinessWeek's computing device insurance, he has been the significant chronicler of Fiorina's tenure at HP, and has written 3 hide tales at the topic. He has additionally written a number of different hide tales, together with appears at Steve Jobs's Apple laptop and solar Microsystems' Scott McNealy.

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Extra resources for Backfire: Carly Fiorina's High-Stakes Battle for the Soul of Hewlett-Packard

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One of their mutual friends thinks Fiorina admired Bartlem because he was self-made, and because he could pursue his dreams without complications from parents with high expectations. “I think she was exploring a new side of herself,” he says. Indeed, there were still few hints of the dynamic, charismatic Carly Fiorina that was to blossom years later. She certainly didn’t seem headed for a corporate stardom. “Talk about completely out of the blue,” says Daniel Burd, one of Bartlem’s fraternity brothers, of her corporate rise.

He was a so-called circuit rider. With the Great Revival sweeping the frontier, the Methodist Church needed someone to spread the word to the settlers in the area. Before he arrived, the superintendent of the tiny mission there opened a letter sent by a Methodist bishop. 2 In the ensuing years, Sneed traveled the area delivering fiery, three-hour sermons. Years later, he settled 60 miles southeast of Waco. He started a small Methodist church in the town of Calvert, and a cotton farm nearby. With its rich topsoil, Calvert was an ideal place to grow cotton.

Rosen says Fiorina lent her a few thousand dollars when Rosen got into financial trouble during these years. “She really saved my butt, and she did so without a moment’s hesitation, and with no questions asked,” Rosen recalls. The marriage began to sour in the early 1980s, says Bartlem, who remains very bitter and has been estranged from Fiorina since 1984. Part of the reason, say friends, was that he was often gone for weeks at a time on business. “She really put a lot into that marriage, and sacrificed a great deal for him,” says one mutual friend.

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