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By Stephen K. Henn

There's a ''new normal'' in company ethics

Despite the entire phrases and laws aimed toward construction moral and accountable corporations, saw misbehavior has increased-think of the Siemens scandal and Bernie Madoff. Business Ethics: A Case learn Approach confronts the brutal truth approximately company ethics because it exists today-it's now not working.

This stirring casebook powerfully attracts an immediate line among ethics and company performance-that is, the sounder your company's moral origin, the greater it is going to practice in model attractiveness, revenues, shopper delight and loyalty, worker productiveness, or even in decreased regulatory burdens.

So, how will you boost management that units the suitable tone on the top?

Author and ethics expert Stephen Henn solutions that question with candidly insightful case experiences that examine each attitude of moral lapses, including:

  • A CFO's Dilemma
  • The Duke collage Lacrosse Scandal
  • Arthur Andersen
  • The Stanford felony Experiment
  • The Smithsonian Institution
  • Firestone/Ford Tire Recalls
  • Jordan's Furniture
  • Whirlpool and management Development
  • Ponzi Schemes
  • And many more

Examining the previous mind-sets and dogmas on enterprise ethics and retaining them as much as the sunshine of day, Business Ethics: A Case research Approach unearths how the moral wellbeing and fitness of your company will forecast even if it outperforms the contest. this can be your twenty-first-century rule publication for realizing the ''new normal'' in enterprise ethics

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Extra resources for Business Ethics: A Case Study Approach

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And K. C. Johnson, Until Proven Innocent: Political Correctness and the Shameful Injustices of the Duke Lacrosse Rape Case (New York: Thomas Dunne Books, 2007). For a defense of the faculty members, see ‘‘The Duke E1C03_1 04/04/2009 37 notes 37 Lacrosse Case: A Duke Professor Pens an Expose of KC Johnson,’’ Brian Lieter’s Law School Reports, December 19, 2007. html (accessed 20 January 2009). 13. Tamar Frankel, ‘‘Fiduciary Duties,’’ in The New Palgrave Dictionary of Economics and the Law, vol. 2, Peter Newman, ed.

4 The stakeholder approach has certainly gained traction as it is difficult to find major public companies, institutions of higher education, and nonprofits discussing results purely in terms or profits or grants. ’’ The following is from the General Electric (GE) Web site: E1C02_1 04/04/2009 15 stakeholder approach 15 Responsible leadership and operational excellence are hallmarks of GE. 5 From Duke University: While Duke will continue to embrace the essential aspects of specialized research, teaching and learning, the university will build on its special strengths in collaboration and connection of knowledge to real-world problems.

The impact on Duke was also serious and tension continues. At the heart of the criticism are President Brodhead and the administration of the university. But how fair is the criticism? 20/20 Hindsight As we discuss cases going forward, you will see some common ingredients throughout that are neatly illustrated by this situation. First, in an effort to be ‘‘fair,’’ President Brodhead and Duke’s administration treated all actors equally. Whether the crisis is a charge of rape or E1C03_1 04/04/2009 30 30 chapter 3 ethics is not just about corporations corporate fraud, the worst reaction is to be ‘‘evenhanded’’ in the face of damning evidence.

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